Music distributer giants- "The Big Four" 9th June

Readers,

I have been looking into the main distributers of music videos and have found that there are four "giants" in the industry. These companies are:

1. Sony BMG
2. Warner Music Group
3. EMI
4. Universal Music Group

The reasons that artists and bands use music videos are to:

• Promote the band/artist- A music video is one of the best ways to publicise, as it will be passed on to other people through their similar views in music. Music videos are placed on the internet so therefore can be accessed by many people round the world.
• Experience- Performing in a music video gives the band/artist experience in performing complex moves while coordinating with their act. This is not live so the band/artist can gain feedback from their fans before performing live. The band/artist can repeat these moves on a live stage knowing that the audience will like their moves. 
• Entertainment for the audience
• Can deliver a message through the music video to the audience

Phoebe