Sunday, 15 June 2014

Deconstruction of a music video 15th June

Readers,

Today I am going to look at and deconstruct a music video of my choice to show the key elements within this music video.

The music video that I am going to look at is: Lolo- Hit and run
URL: https://www.youtube.com/watch?v=Vyf69qOJdu4

The music video is a combination of a story line and the artist. The story starts off with the artist (female- Lolo) in a car looking at a picture of her and another female friend smiling. The artist looks determined and resolved on what she is going to do. 


The next scene is of a dark strip club with two ominous looking males standing by the bar surveying the scene before them. The artist goes up to them and asks one if he wants a drink with her. They both sit down at a small table smiling. The camera focuses in on a knife that she has hiding before the camera shot goes back to her cryptic smile. This is to show that she has an ulterior motive that is not clear to the audience watching the video. At this point she slams the knife into the man's hand, this is to pin him to the table because she wants him to be in pain. The other man who was with him draws out a gun and tries to shoot the artist but she shoots him straight in the chest. Finally the male with the knife in his hand pulls it free and moves to kill her but is to slow and is shot by her in the chest. The story at this point is punctuated by a shot of the artist mouth singing the song.


The story continues with an eye-line shot through a car windscreen of a couple fighting in an ally. The artist's eyes are the ones we are looking through so we see her get out of the car and goes over to break the fight up. The camera focuses again on her concealed weapon which is a baton this time. This is to show that she doesn't want her victims to see her weapons before she strikes. 


She strikes him just before a different man comes out because he has heard the commotion outside. He yells and pulls out a gun on the artist but she shoots him first. He falls back in slow motion. This whole scene is punctuated by extreme close ups of the artist's: face, lips and eyes.

The next scene is of the man who was being beaten, tied up in a remote place at night with only the artist and her car. The darkness shows his vulnerability and the fact that he can not get away. She douses him with petrol and stands over him with her cigarette and lighter. This represents that she has all the power and is dominant over him. The image at this point fades to white as she has a flash back of what happened to her friend. The images of her flash back are in black and white. This filter is normally used to represent a flash back. The flash back is of her friend being raped by the three men (the two in the bar and the one who was fighting with a girl in the ally). 


The camera goes back to the present where she drops the lighter which torches the man tied to the chair. The artist stands there watching with a please look on her face. This shows that she is enjoying the man's pain.

The final scene is of a police raid in an apartment. They burst in and find newspaper snippets and headlines of a 26 year old girl who had been raped and then murdered by three men who had walked free. These men where the same men the artist had killed. The camera shows us that the artist is driving away in her get away car with a pleased smile to suggest that her revenge for her friend is complete.


The main elements of this video are: 
  1. Story line- Tells us that females can be very vindictive if someone harms their friends. "Hell hath no fury like a woman scorned"
  2. Main focus point- Rape maybe something that is very important to the artist therefore she might want to express her feelings on this topic.
Phoebe

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