Investigating a pop video 23rd June

Readers,

I've chosen to investigate a music video and find out some information about it. I picked 5 Seconds Of Summer's video for 'Don't Stop'.

URL: https://www.youtube.com/watch?v=MKfzMOC19Fc

It was filmed and created in 2014. This video is directed by Issac Rentz who has also directed videos for Paramore and blink 182.

Capitol Records produced the video and the band are also signed to them although they have their own record label; Hi or Hey Records. Capitol is a division of Universal Music Group and was co-owned by EMI but now Universal who in- turn are owned by Vivendi who are a French multimedia corporation. The label's headquarters is located in Los Angeles.

The video's genre is 'Pop Punk' or 'Pop Rock', however there is mass debate on whether the band's music falls into that category or just 'pop'.

Although the precise location of video is not determined, we presume, because of the location of the record label, it is filmed in America.

The theme of the video is how the band want to be superheroes and save the day but when they each try and stop crime, they fail. They then come together as a team and save a girl who is tied up on a chair with explosives by fighting her kidnappers who are ninjas.

The overall feeling of the video is jokey and so it is aimed at audiences from about 7-18 year olds.

Beth