Sunday, 6 July 2014

What is the purpose of a music video?


Readers,

Today I will be discussing the reasons for a music video, how they can be viewed and meanings and reasons for three terms.

What is the purpose of a music video?
The reason for a music video is to:

For the artist:
To promote the artist/band, to convey a visual style of the band so that the audience know and want to see the band perform and also to give the artist/band experience of performing dance/movement while performing.

For the crew:
To have experience in movie making before moving onto a larger feature film. Music videos can be more stylised by exploring abstract and surreal visual styles rather than being restricted by a script. This can also be good for a creative director to express his style in a short time frame.

How does a music video reach its audience?
Music videos are viewed on the internet through different social media sights like:
Facebook, Youtube, Twitter, Instagram and any other websites that is available to view these videos from. The most commonly used is Youtube. This website was specifically set up for viewing videos and all artists if they want to be successful "post" their music videos on there to get "views" and "comments" from watchers. This can be used as a major lift in the music industry for talented unknown artists. Examples of this are: Justin Bieber and Ebony Day.

What do these terms mean? 
Niche- Small target audience. Only that small group of people will like this, like:......
Mass- Large and very wide range audience. This will be enjoyed by everyone, like: Thriller

Genre: Why is genre important in a music video? Is it important?
The genre for a music video is very important because it relays to the audience the genre of the artist/band. Example: Kiss= Rock or One Direction= Pop

Phoebe 

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